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WineRelease.com informs wine enthusiasts about upcoming North American wine release dates.WineRelease.com's March 2009 Subscriber Study Results Over 500 subscribers participated in our subscriber survey. Below are the results (Some responses do not add up to 100% as some skipped questions). For raw results in .pdf format click here 1. Is your monthly wine budget; Increasing: 2% Decreasing: 68% Staying the same: 31% Not surprising that 68% of subscribers are spending less on wine given our tough economy. 2. How has your wine buying, per bottle, changed. Buying more expensive wine: 5% No changes in my wine buying: 50% Buying less expensive wine: 31% Half are not changing the price they pay for wine, but 31% are buying less expensive wine. 3. In the past month, what is the average price you paid per 750ml bottle of wine? Less than $10: 6% $11 to $19: 28% $20 to $29: 23% $30 to $39: 14% $40 to $49: 10% $50 to $75: 10% $76 to $100: 6% $100 to $150: 2% Over $150: 2% The bulk of the wine being purchased (51%) is in the $11 to $29 price range. 4. How many cases of wine have you purchase in the last 12 months (Estimate)? Less than a case 2% 1 to 5 cases: 20% 6 to 10 cases: 31% 11 to 20 cases: 26% 21 to 50 cases: 17% 51 to 100 cases: 2% 101 to 200 cases: 1% More than 200 cases: 1% The majority (57%) purchased 6 to 20 cases in the last 12 months. 5. How many cases of wine have you purchased in the last month? No wine: 7% Less than 1: 25% 1 to 2: 37% 2 to 3: 16% 3 to 4: 7% More than 4: 8% The majority (62%) purchased 1 bottle to 2 cases of wine in the last month. 6. How many cases of wine do you currently own? Less than a case 3% 1 to 5 cases: 11% 6 to 10 cases: 11% 11 to 20 cases: 12% 21 to 50 cases: 26% 51 to 100 cases: 14% 101 to 200 cases: 10% More than 200 cases: 13% Subscriber cellars are pretty even across the board here. 7. How many wineries have you first heard of on WineRelease.com? 0: 22% 1-3: 17% 4-6: 23% 7-12: 14% 13-20: 7% More than 20: 17% Numbers here are also across the board. 8. Of those wineries you found out first on WineRelease.com, how many wineries have you purchased wine from? 0 45% 1-3: 35% 4-6: 13% 7-12: 4% 13-20: 2% More than 20: 2% More than half purchased from 1-12 wineries after discovering on WineRelease.com. 9. Wineries, retailers or others offer wine clubs that send members wine on a regular basis. How many wine clubs do you belong to? 0: 40% 1-3: 35% 4-6: 16% 7-10: 5% More than 10: 6% Over half (52%) belong to 1-6 wine clubs. 10. Do wine critic scores influence your wine buying? Yes: 77% No: 23% A full 77% listen to the wine critics. 11. 2. How much confidence do you place in the following wine review sources? (choose n/a if you have no opinion) 
Both Wine Advocate and Wine Spectator have high awareness (94% and 97% respectively) but Wine Advocate is the clear confidence leader followed by International Wine Cellar, Wine Spectator and Burghound. On the lower chart, which lists sources based on people who are aware of the sources, Wine Enthusiast and Wine & Spirits have low confidence levels (23% and 21% respectively). 12. Which publications do you subscribe to or read on a regular basis? Wine Spectator: 84% The Wine Advocate (published by Robert Parker): 54% Wine Enthusiast Magazine: 38% International Wine Cellar (published by Steve Tanzer): 22% Wine & Spirits Magazine: 21% Decanter magazine: 15% Connoisseurs' Guide To California Wine: 10% Burghound (published by Allen Meadows): 9% Pinot Report (published by Gregory S. Walter): 9% WineBlueBook (formerly QPRwines): 8% Gambero Rosso's (Italian wines): 7% James Halliday - Australian wine reviews: 4% The Wine Spectator has the highest subscriber rate at 84% followed by Wine Advocate at 54%. 13. Have you heard of WineBlueBook? Yes, and I am a subscriber: 6% Yes, but I do not subscribe: 27% No, I don't know WineBlueBook: 68% This is surprising and embarrassing for me since WineBlueBook is our sister publication. WineBlueBook lists wines by the wine critic scores then sorts by price showing how good, or bad, the value. WineBlueBook also shows you the price you should pay and the wines availability. 
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